Hotels & B&Bs SEO Audit

Travellers are searching for accommodation. Are they booking direct with you?

Get a comprehensive SEO audit built for hotels and B&Bs — covering local search visibility, direct booking optimisation, review management, and OTA competition strategy.

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Industry benchmarks

What we check for hotels & b&bs

Page Speed
The average hotel website loads in 3.7 seconds — slow sites push guests to OTAs.
Mobile Experience
85% of last-minute hotel searches happen on mobile.
Local SEO
Hotels in the Google Maps 3-pack see 73% of local accommodation clicks.
Review Presence
Hotels with 150+ reviews and a 4.5+ rating see 30% more direct bookings.
Backlink Profile
Top-ranking independent hotels have 60-120 referring domains from travel sites and local directories.
Schema Markup
Checks for Hotel, LodgingBusiness and more